Search Engine Registration - The keywords of your page is basically telling the search engines what words are associated with your page. Example; if you have a web page about "finance", it is probably a good idea to have loans or credit as one of your keywords. Now; do not list too many keywords. 10-15 keywords are about right. Most search engines do not record past 15 words. Also always make your city and or state part of your keywords. The reason is that a lot of people feel comfortable doing business with a company in their city or state.