Link Text Ads Cost and Results - All of these concepts are important when determining the quality and quantity of links to purchase; however, perhaps the most important aspect of this entire discussion is determining a reasonable price for link ads.

Most link brokers charge a flat monthly rate. This rate is based upon a number of factors including PageRank, location of the link on the page and relevancy of the site. Although not the sole factor in determining a page’s popularity, PageRank is still an important measure of a site’s significance. Higher PR sites are generally priced accordingly. Regarding location, text link ads placed in an area of high visibility on a page are generally more expensive as well. The content of the site also is a determining factor in the price of text links. Some websites, with themes such as gambling, travel and education, are more valuable because they either have a high volume of traffic or increased level of respect.